Mobile apps have grown in popularity because of the pandemic. When we found ourselves locked in our own homes in 2020, marketplaces, meal delivery and mental health apps took off.

Every day in 2021, Russians used mobile apps half an hour more than they watched TV. People spent more than four hours a day in mobile apps and spent $1.5 billion – 19% more than last year.

There is no lockdown in 2022. But mobile apps are still needed: people keep ordering items at home and paying bills on special services. Overall, mobile traffic on the Internet accounts for 83%. Analysts believe that the reason is the peculiarity of the content on the Internet – it is convenient to interact with it from your phone.

How to make an in-demand app
You’ll find a bunch of cool but useless apps on the Internet. Chances are they were made for laughs, but we can’t help but think about the fact that someone spent money and time on a beer simulator. That’s not an option for us. But then how do we make a good product?

1. focus on users.
   Making an app for users, not for gimmicks, will help with a clear plan. First it is important to understand what the target audience lacks, then look at what your competitors offer, and then come up with unique features. With this approach, you will not only solve your client’s problem, but also make money. After all, the higher the audience loyalty, the more profit the business will make.
2. Think of unique features.
   Every mobile app should have something that sets it apart from the competition. In the marketing world, this is called a unique selling proposition, and developers say “killer features”. Here are some good examples:

Think about what special functionality you offer the user. Perhaps the target audience has something that “hurts”, and you can close this pain with an app. If you’re delivering food, see what your customers are missing. Let’s say your competitor doesn’t deliver to the outlying areas of town. Expand the delivery area or add local stores to the app so that residents order food there.

There are so many applications on the market that it is almost impossible to create something absolutely unique. And there is no need to be. Uniqueness has ceased to be a selling point. It’s more important to make a user-friendly service with a focus on your target audience and healthy communication with your customers. Put all of this together in one app, and you have a product that users will love.